Email Analytics

The Email Analytics dashboard gives you a comprehensive view of your email performance across all campaigns. It tracks deliverability, engagement, and health metrics over a configurable time window, helping you identify trends, spot problems early, and optimise your email strategy.

Accessing Analytics

Navigate to Insights in the sidebar and open the Email tab to view your email analytics. (The old /email/analytics URL redirects here.)

Time Window

The dashboard operates over a rolling time window. Use the dropdown at the top of the page to select:

• 7 days: Short-term view for monitoring recent campaign performance.

• 30 days: Default view. Provides a balanced picture of recent trends.

• 90 days: Long-term view for identifying patterns and seasonal changes.

All metrics, trend charts, and campaign breakdowns are recalculated based on the selected window.

Summary Metrics

The top of the dashboard shows aggregate counts for the selected time window:

Volume Metrics

Engagement Metrics

Deliverability Metrics

Rate Calculations

Below the summary counts, the dashboard displays calculated rates:

Health Indicators

The dashboard highlights potential deliverability problems with warning and critical thresholds:

When a health indicator is triggered, a warning banner appears on the dashboard. Take action immediately, sustained high bounce or complaint rates will damage your sender reputation with email providers.

Trend Chart

The trend chart shows daily data points for the selected time window, plotted on a line chart:

• Sent (total sends per day)

• Opened (opens per day)

• Clicked (clicks per day)

• Bounced (bounces per day)

Use the trend chart to:

• Spot days with unusual spikes or drops in engagement.

• Correlate send volume with engagement rates.

• Identify if bounce rates are increasing over time.

• Track the impact of changes to your email strategy.

Per-Campaign Breakdown

Below the aggregate metrics, the dashboard shows a table of the top 10 campaigns (by recency) within the selected time window. Only campaigns with a status of Sending or Sent are included.

Each campaign row shows:

Click on a campaign to view its detailed analytics in the campaign detail view.

Per-Contact Engagement

The Email Logs panel (available on the canvas and at Email > Email Logs) provides per-email tracking. For each email sent, you can see:

• Recipient: The contact and email address.

• Subject: The subject line sent.

• Status: Queued, Sent, Delivered, Bounced, or Failed.

• Sent at: When the email was dispatched.

• Delivered at: When delivery was confirmed.

• Opened at: When the email was first opened (if tracked).

• Clicked at: When the first link click occurred (if tracked).

• Bounced at: When a bounce was recorded (if applicable).

• Bounce type: Hard, Soft, or Complaint (if applicable).

Filtering Logs

The Email Logs panel supports context-based filtering:

• When a contact is selected on the canvas, the logs filter to show only emails sent to that contact.

• When a company is selected, the logs filter to show emails sent to contacts at that company.

This lets you quickly review the email history for a specific contact or organisation.

Open Tracking

Open tracking works by embedding a tiny invisible pixel (a 1x1 transparent image) in the email body. When the recipient's email client loads images, it requests the pixel from concorbit's tracking server, recording the open event.

Limitations of Open Tracking

• Image blocking: Some email clients block images by default. Opens are only recorded when the recipient loads images.

• Privacy proxies: Apple Mail Privacy Protection and similar features can pre-fetch images, inflating open counts. Some opens may be machine-generated rather than human.

• Plain text: If a recipient reads the email in plain text mode, the tracking pixel is not loaded.

Open tracking provides directional data rather than absolute accuracy. Use it for trend analysis and comparative metrics between campaigns rather than as an exact count.

Click Tracking

Click tracking works by routing links through concorbit's tracking server. When a recipient clicks a link, the tracking server records the click and redirects them to the original URL.

Click tracking is more reliable than open tracking because it requires an intentional action by the recipient.

Bounce Tracking

Bounces are tracked through two mechanisms:

1. SMTP bounce responses: Immediate rejections from the receiving mail server during the send attempt.

2. Bounce webhook: Deferred bounce notifications from your SMTP provider, received via a webhook endpoint.

Bounce Types

Exporting Data

Email Logs Export

The email logs page supports exporting log data for external analysis. This is useful for:

• Generating deliverability reports for stakeholders.

• Auditing email activity for compliance purposes.

• Cross-referencing engagement data with external analytics tools.

Campaign Metrics

Campaign-level metrics are visible in the campaign detail view and the analytics dashboard. Use the per-campaign breakdown table to compare performance across campaigns.

Interpreting Your Metrics

Healthy Email Program

A well-maintained email program typically shows:

• Delivery rate above 95%

• Open rate between 15% and 30%

• Click rate between 2% and 5%

• Bounce rate below 2%

• Complaint rate below 0.05%

Warning Signs

Watch for these patterns:

• Declining open rates: Your subject lines may be losing effectiveness, or your audience may be disengaging. Try A/B testing subject lines and pruning inactive subscribers.

• High bounce rates: Your mailing lists may contain outdated or invalid addresses. Run a list hygiene pass and remove hard-bounced contacts.

• Rising complaint rates: Recipients may not recognise your emails or may not have expected to receive them. Review your opt-in process and make sure your sending identity is clear.

• Low click rates despite good open rates: Your email content may not be compelling enough. Review your call-to-action placement, copy, and link relevance.

• Sudden drop in delivery rate: Your SMTP provider may be throttling you, or your domain may have been blocklisted. Check your SMTP provider's dashboard and review the bounce log.

Canvas Panels

The Email module provides an Email Analytics canvas panel that shows open rates, click rates, and deliverability totals. When a campaign is selected on the canvas, the analytics panel filters to show metrics for that specific campaign.

The analytics panel is included in the Email Workspace canvas template alongside campaigns, templates, and contacts.